Developing a PR strategy for a children's non fiction author
What on Earth Publishing is a UK-based company specialising in the publication of children's non-fiction books. The company was founded in 2010 with a mission to create educational materials that ignite children's curiosity and foster a love for learning. No Nonsense Marketing had the opportunity to collaborate with What on Earth Publishing, working closely with the existing marketing team. This case study highlights the successful marketing initiatives undertaken by No Nonsense Marketing to support What on Earth Publishing's book launches and promotional activities.
The objective
The primary objective ration was to enhance the visibility and reach of What on Earth Publishing's books, specifically focusing on key launches and promotions. No Nonsense aimed to leverage their expertise to secure media coverage, manage online content, develop email campaigns, and establish partnerships with online influencers. The goal was to increase brand awareness, drive book sales, and engage a wider audience of parents, educators, and children.
Strategy and Activities:
Pull-Out Special in the Sunday Times:
No Nonsense Marketing played a crucial role in securing a pull-out special in the Sunday Times to promote the launch of 'The British History Timeline Wallbook.' This initiative provided an excellent opportunity to reach a wide audience and generate buzz around the new release. The pull-out special showcased a visual timeline of critical moments in British History and appealing illustrations from the book, highlighting the unique features and educational value of the book.
Management of Promotions, including Daily Mail Book Giveaway:
No Nonsense Marketing took charge of setting up and managing various promotions to create excitement and attract potential readers. One notable campaign was the Daily Mail book giveaway, which involved strategic planning, logistics management, and coordination with the publication. The giveaway helped generate significant interest and introduced What on Earth Publishing's books to new readers.
Securing BBC South East News Feature:
To mark the 800th anniversary of the Magna Carta, What on Earth Publishing collaborated with the Magna Carta Trust to produce a special Magna Carta Chronicle. No nonsense Marketing successfully secured a feature on BBC South East news to announce the launch of this unique publication. The news coverage not only created awareness of the Magna Carta Chronicle but also positioned What on Earth Publishing as a trusted source of educational materials.
Online Content Management, Email Campaigns, and Influencer Partnerships:
No Nonsense Marketing took charge of managing What on Earth Publishing's online content. They ensured regular updates, engaging blog posts, and compelling visuals to attract and retain online visitors. Additionally, No Nonsense Marketing developed targeted email campaigns to inform subscribers about new releases, special offers, and upcoming events. Furthermore, the team established partnerships with influential online personalities in the education and parenting domains to leverage their reach and credibility, resulting in increased exposure and engagement.
Results and Impact:
Increased Brand Visibility:
Through the collaborative efforts of What on Earth Publishing and No Nonsense Marketing, the brand achieved heightened visibility in various media outlets. The pull-out special in the Sunday Times, the feature on BBC South East news, and the Daily Mail book giveaway significantly expanded the brand's reach, exposing a broader audience to the company's educational resources.
Improved Engagement and Audience Reach:
By managing online content, email campaigns, and influencer partnerships, No Nonsense Marketing helped What on Earth Publishing engage with a wider audience. The company's online presence grew, attracting more website visitors, social media followers, and email subscribers. This increased engagement fostered a loyal community of parents and children who actively sought out and interacted with What on Earth Publishing's content.
Positive Public Perception:
The collaborative efforts between What on Earth Publishing and No Nonsense Marketing contributed to the establishment of a positive public perception. Through media coverage and partnerships with reputable organizations, the company gained credibility as a trusted provider of high-quality educational materials. This perception further enhanced the brand's reputation and positioned it as a leader in the children's non-fiction publishing industry.
